Top 5 Social Networking Apps Performance in Kenya Q4 2024

In the fourth quarter of 2024, Facebook by Meta Platforms, Inc., demonstrated a robust performance in Kenya. Weekly downloads showed a consistent upward trajectory, peaking at approximately 201K in mid-December. Revenue fluctuated slightly, with a notable peak at $2K in late November. Active users remained stable, hovering around 7M throughout the quarter.

Tango - Live Stream, Connect, from TangoMe, Inc., experienced a varied performance. Weekly revenue showed a peak at $3.4K at the end of September, followed by fluctuations, ending the year at around $1.3K. Downloads saw a significant increase towards the end of December, reaching 10K, while active users grew steadily to approximately 48K.

Telegram Messenger by Telegram FZ-LLC, saw a significant rise in weekly downloads, particularly in early November, reaching as high as 281K. Revenue remained relatively stable, with a peak of $2.7K at the end of September. Active users experienced a notable increase to 4.8M in early November, maintaining strong engagement throughout the quarter.

Numero: Travel eSIM & Numbers from Smarteletec S.L., maintained a steady performance in revenue, peaking at $1.4K at the start of the quarter. Downloads and active users showed a gradual decline, with downloads starting at 1.8K and active users decreasing to around 7K by the end of December.

Finally, Vyke: Second Phone Number by Vyke Telecoms Limited, observed a stable performance in revenue, peaking at $1.7K in late November. Downloads remained low, with a slight peak at 396 in early November. Active users showed a gradual increase, reaching over 2.5K by the end of December.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored.